I use several tools when promoting my websites - as numerous of you do as well. However, while all of the talk is social media, blogs, SEO and much more (and those are all important) - one of the greatest tools you can use is a free classified ad posting site... all free.
We all know Craigslist and some others, but I find them limiting personally and don't you hate that "code" that you can barely read as you try to figure out the letters to set up the box? I understand this is an anti spam thing to limit classified ad posts but Craigslist also limits the posts per day and when you've more than a few things to promote - that's annoying too. And so they make you pay for job ads. But I am not penning this to bash them. Online classified ad posting is a good thing there are good ones.
One of many explanations why I post and use free classified ad sites is for the linking to my product, affiliate and/or website. The best ad sites allow you to write a pleasant size ad and let you place a link within the ad. A phone number or address doesn't work great for me if I'm in Ny and the visitor is from Miami Austin Charlotte Cleveland etc. I would like them to read the ad and click the hyperlink. I additionally want Google to read that link coming from a piece that is on topic to my niche. I ought to also observe that I'm a Seo Consultant. So, I've tried it all and linking through ads works.
Google Ranking With Classified Ad sites
Here's the cool spend using the right free classified site for posting. If you write the ad well with keywords, the ad itself will show on Yahoo or google etc. I'm not just playing for the people around the ad site itself. I'm writing ads on a free classified site that turns up on Google and provides us a visitor.
Optimizing An Online Ad
The first thing for you to do is produce a short title together with your keywords inside it. Let's assume I'm a plumber in Chicago and I am looking for business and hits to this site (basically get one). I advise to not just put "plumber for hire" or perhaps worse "plumber". While I may get hits and views in the people on that particular online classified posting site, what I'm really looking for is a good Google ranking for the ad itself. A better title for search engine optimization would be "Chicago Plumber For Hire". This way, someone in the Chicago area will find a local person (hopefully them) through a Search, without even being on that free classified site.
2nd thing is to write at least a paragraph. Google hates one sentence or 2 ads of copy. Search yourself and you'll observe that full copy is what that they like. So, you want your ad to become of decent length, have your keywords -yet read well towards the reader. Not just gibberish. This also applies to blogging.
Linking With A Classified Ad Post
This is most significant and that i won't lie - I have my own successful free ad ad website (it is in my bio) that charges nothing and goes for 4 months an ad and enables you to post to 3 categories. BUT, I made sure my customers can connect to their site without limitation. It is also SEO friendly, if you word your ad correctly, you can perfectly call at your ad on the internet for 4 months. Linking is big. After that you can copy the ad on other sites as long as they allow the following features that my website and others do and also you don't repeat the same exact ad on the same site. Just mix it up. I would like your ad noticed and posting.
Promote yourself free of charge and it is easy! All the best!